eta new logo

Written by: Linda Halliday

Job title: eta Academic Director

Highest Qualification: MA Higher Education Studies (UCT)

Introduction

As you can see from the title of this blog, we are making a change to our eta brand.  This is a tiny change to the globe, but this change is significant because our globe is a big part of who we are; it not only symbolizes our global reach as a varsity, but the ball shape represents a lot about sport and physical activity. So let me tell you a bit more about the reason for all this.

Back story

On 17 January 2017, the Department of Higher Education and Training (DHET) published Act No. 9 of 2016, which was the Higher Education Amendment Act, 2016.  The significance of this for eta is that we are likely to qualify to register as a private university college (or a private university), once the Regulations relating to this Act are published and we know more about the criteria.  You may ask how it can be that an Act was published six years ago but we don’t yet have Regulations to guide our practice, but the world of higher education has also been going through a massive transformation to streamline the work of the DHET, the Council on Higher Education (CHE) and the South African Qualifications Authority (SAQA).

We asked our legal adviser whether we would qualify to register as a university college, and he sees no reason why we wouldn’t.  We’ve been offering a range of higher education qualifications that are accredited by the CHE and now we are offering two bachelor’s degrees.  Our Bachelor of Management in Sport and Leisure was launched last year, and this qualifies graduates to work in the business and management of sport and leisure.  Our Bachelor of Exercise in Sport and Leisure was launched earlier this year.  This degree has a strong exercise science spine and will be fantastic for students wanting to study human movement science or exercise science.

But, back to that eta logo change.  We wanted to tell you about the change in our status through our logo and to show you that there is more going on at eta than meets the eye.  So, how could we do that in a meaningful way while abiding by all the rules and regulations of higher education? That’s when we realized that the answer lay in a re-design of the logo and in dropping the word college. And, along with this logo change, we will be using the term ‘varsity’ in our narratives.  Everyone knows what that means – it’s a word that says a lot about who we are and what we do.

We also upgrading our website as we go through this stage of growth and refreshing our brand identity implies a more modern, youthful, professional and connected space.  Our mission is to stay connected to this ever-changing world and evolve with the times, we are passionate about guiding students to reach their careers and achieve dreams.

Finale

“What’s in a name? That which we call a rose, by any other name, would smell as sweet”.  But as with this famous line from Romeo and Juliet, it’s not just about a name as it is about the quality of what we do.  So, while we are excited to make this logo change, we hope the significance will be what it represents.  So, as we bring you these fantastic, new higher education programmes, we hope they will make you proud to say that you studied with eta.

References

Department of Higher Education and Training. (2016). The Higher Education Amendment Act, 2016, ACt No. 9. Pretoria: Department of Higher Education and Training.

Shakespeare, W. (1595). Romeo and Juliet. Stratford.

 

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