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“They always say time changes things, but you actually have to change them yourself.”
Andy Warhol

We have officially launched our Alumni Community Page
This page provides you with a means to find job posts, read interesting articles and stay connected as an eta Graduate!


eta​ College has partnered with Technogym South Africa and is excited to launch the ​eta ​MyWellness App. ONLY R349/ month!  After months of planning and many requests, we’d like to offer you a full solution. Thank you to all of those who have been active on the platform and engaged with us extensively over the last couple of months. Today, we’re excited to invite you to become part of this incredible professional platform with an app solution for your customers.


Recommended reading
Surviving to Thriving – Mental Toughness (Steve Harris)


The summary of being in a Red Ocean is occupying a space where you are fragile yet surviving. The following are some of the points I use to describe being in a red ocean.
1.    Your strategy is reviewed annually, it focuses on reproducing existing value and income streams, emphasizes competitive differentiators, and includes risk analysis.
2.    You have a clean bill of medical health.
3.    Your product and service keep pace with the opposition. Delivery and on-selling options are limited. Your elevator pitch is inconsistent across the organization.
4.    Your qualifications and experience keep you in the race. You are useful and somewhat hard to match.
5.    Your culture values managing change, being techno able, efficient, responsible, limiting mistakes and working hard.
6.    The team members have grown from dependence to independence. They are the parts generating the value for the team.
7.    You focus on developing the stress management skills that improve your resilience.

The summary of being in a Blue Ocean describes a space where you are agile, thriving, and accumulating wisdom. In this space you can close the book on negative aspects of the past, live in the present and have a desire for the future. You acknowledge that oceans are fluid spaces, and your blue ocean can turn red at any time as your efforts are duplicated by others and they catch up with your innovation. Therefore, you continually reinvent and inch towards better ways of clarifying your daily meaning and earning your daily bread. The following represents a check list for thriving in blue oceans.

Your strategy is up to date
Lewis Carroll, in Alice’s Adventures in Wonderland (1865), describes when Alice first meets the Cheshire cat: “Would you tell me, please, which way I ought to go from here?” “That depends a good deal on where you want to get to,” said the Cat. “I don’t much care where” said Alice. “Then it doesn’t matter which way you go,” said the Cat (Carroll, 1865).
It’s clear to me that unless you have an idea of what you are passionate about and where you want to get to, you can’t be helped on your journey. Through a thorough planning process, you can create an audacious plan, in line with your passion, that gives you direction and purpose.

Where and at what speed are going?
When you prepare or update your strategy – usually in the form of strategic or personal plan, your aim is to plot a path towards a preferred future.  In this future you are increasing your existing value as well as discovering new value so that you occupy a position where you value proposition is indisputably rare. It requires of you to adapt faster, create new competitive differentiators, and do things better. In addition, you need to develop another income stream that is extraordinary and significant, this is a plan B, where things formerly impossible become possible, and, from a risk management perspective, is not in tandem with plan A.
Jimmy Johnson, former NFL player, coach, and broadcaster, claims leaders can make their organisation extraordinary and remarkable. In his book, Turning the Thing Around (1994). He writes, “The difference between ordinary and extraordinary is just that little extra” (Johnson, 1994).  In, Purple Cow (2003), Seth Godin claims you can transform your business (and yourself) by becoming remarkable. Using the metaphor of cows, Godin says, “You’re a purple cow or you’re not. You are remarkable or invisible. Make your choice” (Godin, 2003).
I am always impressed when I hear of or read about an organization or person setting out an audacious vision. Of course, this type of vision needs a lot of planning and hard work to implement. Hopefully, yours will be equally daring and you follow up with the work required!
“If you don’t lose sight of the shore, you are not on a voyage of discovery. You’re on a day cruise.”   James Earp
Your strategic plan includes a risk management strategy and caters for major disruptions. This includes addressing your plan B i.e. what you will do if you experience a shock to your system like losing your main income source, an intimate relationship, or aspects of your health. In his book, The Black Swan (2007), Nicholas Taleb writes about extremely unpredictable events that have massive impacts on human society. (Taleb, 2007).

Write to us and let us know how you will go from red oceans to blue oceans.

When the going gets tough, the tough get going.
And the going has got very tough, so let’s get going. I see some light at the end of the tunnel and if we are tough our coaching can get going even better than at the beginning of 2020.
As a dad who has two sports-mad kids we had to be creative in keeping them active, so they didn’t lose their love for being out in the fresh air. Participating in sport with friends is what they missed the most. At eta College, we had to adapt but thankfully, through foresight over the last two years, we were able to continue with our programmes quite successfully.
In the process we have identified many new opportunities within further and online education, eta College staff are working hard to bring many more of these ideas to light in the future.
One of these is the continued development of sports coaches, we explored what would be exciting, interesting, and suitable programs and workshops for this space in our college.
We need your help though, as current students and alumni of eta College, please give input on what you would like us to focus on as we prepare to launch this sector within our bigger programme offering. Below you will find a link to a list of online; one (1) to three (3) hour programme ideas we have pre-designed and will bring to market in early March 2021.


Driven by Wessel Dippenaar (eta College)

Are you our next PT? By Virgin Active 



On Key

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