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The art of athlete representation

Written by: Auldrin Julies “Show me the money”, a phrase that resonates in the mind of every person when you hear the name Jerry McGuire.  In an industry where fame and fortune rules, we often forget about those who work tirelessly in the background to make it all happen. So many athletes and sport stars across […]

Specificity the Essence of Sport Conditioning

Blog specificity

Written by: Pierre Spies Specificity is the principle of training that states sports conditioning should be relevant and specific to the type of sport for which the athlete is being conditioned in and to produce the most specific training stimulus/adaptation. Normally when initiating a new sports conditioning programme one highlights what is required within the sport, emphasising dominant […]

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